One year into freelancing, I’ve realised this journey was never just about work. It was about becoming. Freelancing didn’t simply increase my income; it held up a mirror. It showed me the fears I still carried, the trust I needed to grow, and the strength I hadn’t yet claimed. Some chapters have closed. Some have reopened in ways I never expected. And many remain unwritten. This milestone isn’t an ending. It's a reminder that resilience often grows quietly, in the shadows.

For most of my life, I tried to make it make sense. I tried to squeeze my multi-hyphenate, non-linear, soul-led self into corporate boxes. Into job titles that couldn’t hold my depth. Into workflows that drained the very spark that made me valuable. Into rooms where I had to dial it down just to be heard. Into versions of success that had nothing to do with me. I was the black sheep in a world of brand sheep. I didn’t fit the mould. And every time I tried, I lost something of

Isn't it time we rethink one of the marketing world's buzzwords: the marketing funnel? Today’s digital arena is a far cry from what it was in the 19th century when this models were conceptualised. So, is the funnel a trusty guide, or just a relic that doesn't quite align with our current reality? People, at their core, are driven by impulse, desires and survival. We often hear about consumer journeys as if they're sticking to some scripted path with clear checkpoints. But in