This is the contradiction playing out in modern business: People will like your content, save your ideas, subscribe to your thinking and still not buy from you. It can be frustrating—people see value, they engage, they stay close to your work, so why don’t they convert? Value ≠ transaction And the gap between the two is where we misread our audience. It's easy to misinterpret social currency. A “like” feels like agreement, a “follow” feels like interest, a “subscription” feel